Sales force is a Customer Relationship Management (CRM) solution that brings companies and customers together. It’s one integrated CRM platform that gives all departments including marketing, sales, commerce, and services. Sales force includes a contact management system that tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. It also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products.